CULTURAL SUMMER MEALS

Think Shift | Role: Senior Graphic Designer*

EXPERIENTIAL & PRINT

Think Shift | Role: Senior Graphic Designer*

CLIENT: Dairy West | Sub Brand: Unbottled

Overview

Dairy West represents dairy farm families in Idaho and Utah to promote the dairy industry and products locally, nationally and globally. Unbottled is their consumer-fucused brand. Its goal is to inspire people to make healthy choices that help them be the best version of themselves. It is positive, imaginative and playful.

OPPORTUNITY

In collaboration with Idaho and Utah schools, Dairy West is hosting a summer activation highlighting different cultural meals. The Cultural Summer Meals Power Up Pack will show the benefits of dairy and different ways to consume dairy in various cultures.

DELIVERABLES

PASSPORT

During the event, the students get a passport with questions about six countries. They then go to different stations and learn about each of the countries, their cultural meals and their nutritional benefits. Once they’ve completed the outlined tasks, they get a sticker “VISITED” designed to look like a real stamp you would get in a passport when entering a country.

SANDWICH BOARD

Sandwich board is placed by the cafeteria. One side is showcasing different cultural foods while the other side is the Dry Erase Board where the school staff can right the daily special.

HANGING BANNER

The hanging banner was created to greet the students and invite them on a journey around the world.

*CONTRIBUTION

I designed all assets under the oversight of the Art Director.

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